Sesame street little miss count along hq3/21/2024 In 1948, the Handlers introduced another hit -a new all-plastic piano with raised black keys. The “Uke-a-Doodle, ” a miniature plastic ukelele, was an immediate success and drew large orders. Because of their introduction of a “birdy bank ” and a “make believe makeup set, ” however, they managed to break even, and in the following year the Handlers introduced the first in a long string of hits in the toy industry. In 1946, another low cost line of molded furniture with meticulous detail put the Handlers out of the doll furniture business. Even so, it took them a couple of years to begin to see profits. The Handlers had little business experience and even less capital, but the demographics of a huge baby boom plus a virtual toyless market place immediately after World War II gave them a unique opportunity to make their mark. In its first year, the company pulled in $100,000 and netted $30,000. Matson manufactured and Ruth Handler then formed a simple sales organization, and the company was off to a winning start. With the leftover wood slats and plastic, Handler designed doll house furniture. Mattel first entered the picture frame business using scrap plastic and wood. Ill health soon forced Matson to sell out. The name Mattel was formed by combining Matson ’s last name with Handler ’s first name. They started Mattel Creations with Elliott designing products. Meanwhile, in 1944 Ruth hooked up with an old friend, Harold Matson. Handler ’s plans led to a dispute with his partners and he sold his interest in the company at a loss. By 1945 Elliot Handler grew restless and wanted a new business approach to remain competitive in the fast-changing postwar world. The business attracted four partners and quickly rose to become a $2 million enterprise making giftware and costume jewelry. Handler started out designing light fixtures but soon began making furniture for sale out of his garage. The youngest of ten children of Polish immigrants, Ruth Handler was a secretary for Paramount Pictures in Los Angeles when she married Elliot Handler, an industrial engineer. Mattel was founded in 1944 by Elliot and Ruth Handler. Today, Mattel represents the world ’s second largest toy company. Most of Mattel ’s toys are made overseas in manufacturing facilities in China, Malaysia, Italy, Indonesia, and Mexico. Sparkles, and various new product introductions. The company ’s products comprise a number of core toy lines, including Barbie fashion dolls, doll clothing, and accessories, Hot Wheels toy die cast vehicles, Disney toys, See ‘N Say talking toys, a line of large dolls including Li ’l Miss, Magic Nursery, P. designs, develops, manufactures, markets, and distributes a wide variety of toy products worldwide. Public Company Incorporated: 1948 Employees: 15,000 Sales: $1.85 billion Stock Exchanges: New York SICs: 3944 Games, Toys & Children ’s Vehicles 3942 Dolls & Stuffed Toys 333 Continental Boulevard El Segundo, California 90245-5012 U.S.A.
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